Attract visitors to your website right at the moment they are ready to buy using the latest online marketing strategies. The process begins by identifying the keywords that are most important for your business. Imagine that you are your customer for a moment and ask yourself, how would you find your company online? What are the keywords that you would use to search for a product or service similar to yours?
When used properly the Google advertising platform is a powerful way to connect your business directly with your customers. The sooner that you start an online marketing campaign the faster you will experience the results. These results are achieved by targeting the customers right at the moment they are looking to engage with your business. We start by focusing on the terms that indicate the visitor is ready to convert to a customer and make sure that your ad appears at that exact moment. You only pay when they click on your ad. If the ad is descriptive enough then you know they are looking for what you offer.
If you are more interested in strengthening your brand identity then we can launch a banner ad online marketing campaign. These are less targeted but are useful when you want as many people as possible to see your marketing message. These ads can be animated or video and will appear on relevant sites throughout the internet.
This is the more personal side of online marketing because it often involves people searching for your business on their mobile devices, looking for driving directions to your business or reading your latest reviews.
We will help you claim your business in the necessary local directories, complete your profiles and use them as a platform to attract new customers. It is necessary that your customers can find your business, especially when they are looking specifically for it.
When people use social networking sites they do so for various reasons. For the most part people are using Facebook for sharing social connections, YouTube for watching videos about almost any topic, LinkedIN for professional networking and Twitter having the latest news in less than 140-characters.
Knowing how to communicate with your audience on the various social networks is the art of social media online marketing. Your brand is their friend on Facebook, a source for answers or entertainment on YouTube, an authority on LinkedIN and a source of relevant information on Twitter.
If you are interested in learning more about how we can help your company succeed online please call us at 416-419-1213 to arrange your free consultation.